How Have Online Social Networks Changed Internet Marketing Today?
There is no hiding the fact that in order to succeed with an online business you have to be able to interact and network with prospects online. While this was never an easy task, online social networks have made this task easier than ever. There are countless benefits to using social network sites today for your internet marketing business.
The obvious benefit of using online social networks is that you have the opportunity to meet new people. Instead of interacting as a salesman, social sites give you the chance to meet people in a casual setting. You can introduce yourself and truly get to know people and what they are looking for.
As you search through the various sites looking for people to network with, some sites allow you to view others’ profiles. What this allows you to do is see what people are interested in, what they do for a living, and what hobbies they may have. This essentially allows you to find people who are interested in your niche thus eliminating the need to promote your business to people who have no interest in your business.
Perhaps the most powerful benefit of all with online social networks is the fact that they allow you to stay connected to prospects. Facebook and MySpace allow you to friend request people while Twitter allows you to follow people you have met. Instead of waiting and hoping you will run into these prospects again down the road, you have the ability to stay connected with them forever.
Whether you want to send an email or talk to prospects when they are online, social network sites have completely changed the way you will look at internet marketing today.